Brand Design for Bath Spa Live Newton Park Unlocked

Bath Spa Live came to Juno House looking for a student designer to develop the full visual identity and campaign collateral for its Summer Weekend Series 2026 - a month of publicly open, free-to-wander events set within the University's historic 18th-century landscape. Laura Ward created a cohesive visual approach that captured a month of quietly luxurious summer encounters, inviting the public into a world of hidden games, restorative rituals, and sunlit indulgence. The resulting assets successfully positioned the campus as a prestigious, National Trust-style destination, while highlighting its radically inclusive twist of free parking, open gates, and a spirit of open exploration across digital and physical channels.

Disciplines: Branding, graphic design